Who we are
We are dedicated to delivering exceptional service to our producer and farm-business clients through strategic partnerships. By collaborating with federal authorities and the Province of Alberta, we effectively operate in a lobbying capacity to represent our clients' interests. Our mission is to bridge the gap between our clients and government officials, fostering productive relationships and driving impactful solutions.
This vision inspired the creation of Brookston Consulting Group, a team committed to serving our clients with unparalleled expertise and dedication.
Kerri WoodClaims & Communication Liaison
After honing her sharp skills as a law clerk for several years, Kerri swapped courtrooms for creativity and became a registered claims specialist for Brookston Consulting. Her primary responsibilities include claims success—digging up essential details, meeting deadlines, and whipping applications into tip-top shape with her signature precision and flair. She’ll have you feeling in the pink about your applications (literally)!
Melissa ZanderClaims & Communication Liaison
With years of customer service expertise and a knack for all things poultry, Melissa is your go-to resource for practical solutions and insightful advice. With outstanding talent for building and maintaining strong business relationships, you can rest easy knowing that Melissa manages your claim's intricate details. She’s also a phenomenal problem solver who always has an innovative idea up her sleeve, so be wary, you might get more than you hoped for!
Barb CaswellAccount & Communication Liaison
For many, Barb is Brookston's welcoming face and friendly voice—the first point of contact for our incredible opportunities. She has an M.Sc. in Animal Sciences and a wealth of experience, including her work with the Ontario Soil and Crop Improvement Association. Barb brings unmatched expertise in food safety, traceability, animal welfare, and biosecurity. If you have questions, Barb has the answers—and the know-how to guide you every step of the way.
What we do
Navigating the Landscape of Government Programs
At Brookston Consulting Group, we assist clients in navigating federal and Alberta-based grant programs through specialized claims and communication channels. Our approach operates on a third-party basis, ensuring compliance with regulatory requirements and maximizing effectiveness.
Why Does This Distinction Matter?
Under the Lobbying Act, any individual communicating on behalf of a client is classified as a “lobbyist” and must register accordingly. This ensures compliance with the law and transparency in interactions with public officials.
- Free and open access to government is a matter of public interest.
- Lobbying public office holders is a legitimate and recognized activity.
- Public officials and the public should know who is engaged in lobbying efforts.
- Registration of lobbyists must not hinder free and open access to government
The Lobbying Act is based on four key principles
While Brookston Consulting Group conducts lobbying activities on behalf of our clients, we position ourselves as facilitators rather than lobbyists in the traditional sense.
What Constitutes Lobbying at Brookston Consulting Group?
For us, lobbying primarily involves:
- Supporting grant applications, non-repayable contributions, and other funding-related matters.
- Communicating directly or indirectly with federal or provincial public office holders.
- Addressing policies or programs, whether in development or requiring amendments.
Public office holders include nearly all federal government employees, Members of the House of Commons and their staff, as well as Members of the Senate and their staff.
Our goal is to simplify this complex process while maintaining full compliance and transparency, ensuring our clients’ interests are effectively represented.
Our Pillars
- We simplify and clarify dealings between producers and government officials, enabling producers to do what they do best: farm.
- We align primary producer communication objectives to formulate strategies.
- We provide tactical guidance for navigating bureaucracy as it pertains to primary producers.
- We provide media training to enable our clients to engage with media and the public accurately and effectively.
- We strive for accuracy and relevance, and avoid bias from affecting our dealings.
- We help your organization regain a proactive communications posture, such as an authoritative, accurate feature article to help convey your goals
Government Relations
Strategic Communications
Issues Management
Core values
Mission Statement
To serve as an arms-length advisory service and a vital bridge between the producers, farm businesses, and all levels of government. Canadian producers are renowned for their productivity and on-farm efficiency but often face challenges in effectively communicating with the government. Brookston Consulting Group bridges this gap by leveraging our deep understanding of farming and government processes to drive meaningful connections and results.
Vision Statement
To proactively address the evolving needs of primary producers and farm businesses by providing comprehensive planning support and expertly navigating government interactions with the necessary independence and professionalism.
